By: Sara Waber
Sometimes I close the door to my office so I can roll around on my swivel chair to the beats of really kick-ass music. Sometimes that music is Taylor Swift but more recently it’s been Negative Death.
Negative Death may sound familiar to you because they were recently featured on Play Too Much, or because you’re really hip to new amazing music. Whether or not you’ve heard of them – here’s a refresher: Negative Death is comprised of the energetic duo Paul Payabyab-Cruz ( formerly Milagres, BHC) and Zeno Pittarelli (Bad Cello, Comfy). Interestingly enough they have stepped into new roles for this group with Payabyab-Cruz leaving the drumset to pick up the mircrophone, and Pittarelli dropping the guitar for a control station. They are life. Like two Duracell batteries ready to go.
I’ve had the pleasurable advantage to hear Negative Death‘s debut album, Conscious Pop, and it’s absolutely insane (in the best possible way). It’s an album made up of tracks rich with hip hoppy, fist pumping, heart pounding beats and yet they still leave room for thought provoking lyrics that are a social commentary on today’s injustices. You might need to give every song a couple of listen-throughs to really hear everything the dynamic duo is saying but it’s worth it.
Which brings us to today’s “Play It Again” music video premiere of “Burn”. Negative Death set out to create a lyric video for their debut single as a way for the people to really soak in every last word. But let’s let the group speak for themselves. I got to chat with the frontman himself about their debut music video.
Play Too Much: Hey hey hey. This is one of my favorite songs. I can honestly say that I listen to this track at least once a day. Why did you choose you this song to make a video for?
Negative Death: We decided to make a video for this song because I think it is a good representation of what our music is about. I wanted it to be the first song which with people got to know us. We made it a lyric video because the flow is rhythmically dense and I was worried that my words can get lost. I want people to know what I’m saying. My lyrics are really important to me.
PTM: I agree your lyrics are the best. When I heard you live it really stuck with me while I was dancing around that what you were saying was actually really powerful. Where was this video filmed?
ND: The video was filmed under the 7 train in Sunnyside, Queens. It was really cold and if you look closely you can see my breath.
PTM: Sunnyside rocks, shout out to Queens!! How did you come up with the video concept?
ND: I love Queens and I am very proud of growing up here, so I wanted to represent. Since the arches under the 7 train look endless and I’ve always enjoyed walking under them, I thought it would be super dope to film a straight one-shot video of us performing under the tracks.
PTM: Yea, It’s the perfect place for a continuous take video. I loved how you guys walked between the cars. What was the hardest part and most fun part to film?
ND: I think the hardest part was also the most fun part of the video; watching our friends film it. Zacahary Suprenant of Mighty Productive Media was filming on a skateboard which was being pulled by Shane Correigan who was also holding up the speaker so we could hear the music. So Shane’s job was to hold the speaker, pull Zach, and look out for traffic. It was fun to watch but stressful.
PTM: DIY and Teamwork at it’s finest. Who do you want to shout out for helping make this video possible?
ND: Zach and Shane of Mighty Productive Media definitely. They braved the cold with us and their creativity of execution helped our idea be realized.
Now that you’ve enjoyed that visual tease of an interview check out the premiere of “Burn” here. Watch it burn, watch it burn. Also pre-order Conscious Pop now, and buy their physical merch!