by Sara Waber
Sainte’s recently released video for “Technicolor” is a beautifully constructed pop-art piece. The video juxtaposes pop songstress Tay Jardine alongside a wonderfully assembled world that flips between contemporary and classic. The song itself is a crushing rock track with beautiful vocal melodies reminiscent of late 90s Gwen Stefani or early Paramore.
Excited to learn more about the video, we asked Tay about how the project came about.
Play Too Much: Tell us a little bit about the song. I’m curious how it came about.
Sainte: “Technicolor” was born during a time where I really wanted to do something fun and different, it came together really naturally. I was listening to a lot of old No Doubt and Ace of Base during the recording process, so there might be a little of that in there.
PTM: Totally. You can definitely feel the synth-rock influence in this track. Which leads me to my next question, why did you choose this song to make a video for?
Tay: It just felt like the right song to introduce the world to this new thing that I’ve been secretly doing for what feels like forever, I don’t think I ever even considered anything else.
PTM: Where was this video filmed? Give us an idea of the day.
Tay: We shot it in a warehouse in a LA, Raul brought a small crew which I loved – it was very intimate. It felt like everyone was equipped with bright colored spray paint in case something in the set needed to be touched up, the entire day smelled like spray paint… so maybe my memory is cloudy here, haha. Raul is such an amazing director and I felt like we really had a shared vision for “Technicolor”, it was easily my favorite video shoot to date.
PTM: Ha, I could imagine how the spray-paint would do that. How did you come up with the video concept?
Tay: Raul had been doing his own “color madness” photo collection of these bright colored and odd or ironic settings and when I saw it I felt like he was the expressing the same thing visually that I was expressing sonically with “Technicolor”. When we reached out he actually said he was waiting for a song/artist that would fit this vibe for a while, there was a mutual excitement between the two of us that really made the video.
PTM: How serendipitous! Who do you want to shout out for helping make this video possible?
Tay: RAUL!! And of course his whole crew. Also Kayla Loren and Alysha Marcantonio for making me look the part.