EVENT: Join Dance Gavin Dance LIVE As They Celebrate The Physical Release Of ‘AFTERBURNER’

EVENT: Join Dance Gavin Dance LIVE As They Celebrate The Physical Release Of ‘AFTERBURNER’

Event takes place July 17 – 6pm PT | 8pm ET

Dance Gavin Dance Afterburner livestream

This Friday, July 17, post-hardcore act, Dance Gavin Dance, is going live for an album release party in honor of the physical release of their chart-topping ninth album, Afterburner. The event comes as a way to celebrate not only the album but the love for their fans.

Earlier this year Dance Gavin Dance was faced with a tough decision when it came to Afterburner due to the pandemic – do they push back their April release date [both physical and digital] to allow for the COVID-19 induced manufacturing shut-down and release the album in all forms all at once, do they give fans the album they’ve been patiently waiting for digitally on the original release date? With DGD choosing fans over profits, they ultimately decided that fans deserved something amazing during these difficult times in lockdown. So on April 24, Dance Gavin Dance unleashed their high anticipated album, Afterburner digitally on all platforms – forfeiting the sizable physical pre-order sales that would contribute to their week 1 chart positions.

But just having a digital release never felt right for the guys of DGD – physical copies were always the endgame it was just about when, but now with manufacturers back up and running the album was able to reach fans fingertips July 10. With essentially a double release of AfterburnerDance Gavin Dance couldn’t just gloss over its final debut – after all this album had become an escape for so many fans and deserved to be celebrated properly. On July 17, Dance Gavin Dance will be giving fans a proper release party via a mega live stream event starting at 6pm PST / 8pm EST. Armed with multi-cameras and full production, Friday will become monumental in DGD history as that night all their fans from around the world will be able to gather and listen to the new tracks live for the first time. Tickets are only $10 for the live stream but of course, those diehard fans can shell out extra for exclusive bundles – not the mention for one of the sickest vinyl presses to be release [limited to 1,000 copies]. As an extra bonus, Dance Gavin Dance has teamed up with MerchNOW to arrange for anyone who’s bought a ticket [or will buy a ticket] for this upcoming live stream event to receive a $10 off coupon to be used exclusively for some DGD merch.

But the celebration doesn’t stop there – Dance Gavin Dance have just released a new music video for their track “One In A Million”. Directed by Rob Shaw, this animated video features a no-nonsense, business bully who takes a journey of self-discovery. Viewers are taken on a wonderfully psychedelic adventure – watching as a cold-hearted bull grow into a free thinker who puts self-worth and people above profits. “Heal my soul ’cause I’m one in a million” continuously echo’s throughout the song as the suited-up bull becomes more self-aware before finally having rainbows bursting from within him creating a ripple effect on the world around him. “Dictate faith, don’t tolerate/You gotta concentrate, conglomerate/Hallelujah” takes over the background as the colors reach up towards the heavens and their animated God is installing the latest “earth balance upgrade” – creating a brighter world for all who inhabit it.

There’s a reason why Dance Gavin Dance has been able to release 9 studio albums to date, have garnered millions of views and streams across all platforms, and continue to create a demand for more amongst fans. Dance Gavin Dance have been paving the way in the post-hardcore scene and doing everything they can to better connect to their fanbase and do right by them. Don’t miss this once in a lifetime event plus the chance to score some exclusive merch.

 

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