EVENT: The Used Debut One-Of-A-Kind Interactive Pop-Up Shop
EVENT: The Used Debut One-Of-A-Kind Interactive Pop-Up Shop
The Used are joining the new wave and finding ways to connect with fans around the world
Words by: Amanda Marano
The pandemic has forced the music and live performance industries to get creative about the ways to connect artists to their fans, and fans to the music they crave. After over twenty years of high-energy live shows full of their signature pop/hard-rock sound and emotionally resonating lyrics, The Used are joining the new wave and finding ways to connect with fans around the world with the debut of their new interactive pop-up shop. Fans will be able to enter the 3-D shop and purchase limited edition merch while also searching for hidden easter eggs from each member of the band. To create the platform, The Used partnered with Brickworks to replace their canceled in-person pop-up event this spring.
Bassist Jepha spoke on the limited run event, telling “We are excited to announce the grand opening of The Used virtual store, a whole new way to check out and shop for Used merch. Come join us for a slice of virtual pizza and fun surprises.”
For the last twenty years, The Used has used their unique sound to shape the space of the alternative rock scene. Fans fell in love with their high energy live shows, gut-wrenching emotional lyrics, and melodies that blended their pop sensibility and hard rock — the perfect combination to make an everlasting impression on fans around the world. Most recently, The Used released their eighth studio album Heartwork via Big Noise. This followed previous albums The Used [2002] and In Love and Death [2004]. The new venture also also comes on the heels of hit singles “Blow Me”, “Paradise Lost, a poem by John Milton”, and “Cathedral Bell”, as well as iconic tracks like “The Bird and the Worm”, “The Taste of Ink,” “All That I’ve Got,” “I Caught Fire,” and “Blood On My Hands.” Fans can stream Heartwork and purchase exclusive merch bundles on the new platform.
