Words By: Jordyn Kieft

Queer music icon Bitch just shared her empowering new video for “Easy Target” in anticipation of her new album Bitchcraft. Bitchcraft, which is due to release on February 4, 2022, via Kill Rock Stars, is the product of over eight years of work. Bitch constructed the album over the course of several moves and political movements. She assembled a creative coven to complete Bitchcraft including Anne Preven [Beyonce, Madonna, Demi Lovato], God-des, and Roma Baran [Laurie Anderson]. She also co-wrote several songs with Melissa York [Team Dresch, The Butchies] and Faith Soloway [Transparent].

Bitch achieved early notoriety as one half of the queer folk duo Bitch and Animal. The duo went on tour with Ani DiFranco, whom they caught the ears of while playing a gig at a pizza shop in Provincetown on Cape Cod. Bitch went solo in the mid-2000s, sharing the stage with the Indigo Girls, acting in the film Shortbus, co-writing a song with Margaret Cho, producing two albums of her elder folk hero Ferron, and licensing her music to The L Word.

Written during the Brett Kavanaugh trials, Bitch tackles the difficulty of finding your sense of self-worth when people try to bring you down in “Easy Target.” This song speaks truth to power about women and the gender-nonconforming population being confronted with much more public scrutiny than cisgender men. “Easy Target” was directed by Joey Soloway [Transparent, I Love Dick]. Bitch claims in the lyrics that although she is an “easy target,” “At the end of the day/I’m still proud” to be a woman. The video showcases Bitch in a beautiful meadow wearing a stunningly colorful one-piece, featuring up-close shots of Bitch as she sings.

Bitch shares about Bitchcraft and “Easy Target,” “It’s about how we have to ‘take it like a man’ and figure out how to be proud anyway. Watching women tell their truth and still ‘the man always gets his way’. Watching Bill Cosby go free. Tarana Burke and the scrutiny she faced. Anita Hill. The hundreds of women athletes that were abused by Larry Nassar. How our society barely trusts women. Britney Spears. Now Texas.”

Armed with her arsenal of violins, synthesizers, pulsing percussion, and witty lyricism, Bitchcraft takes Bitch’s sound in a new direction with spectral, heartbreaking, political, and beautiful witchy poet pop tracks. Bitch’s new collection takes her to new heights and makes you think about the state of the world, about evil politicians, about what it means to exist as a woman, and how to find joy along the way.

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