Electronic dance duo Dance Loud has released the official video for their 420 inspired new single “Shady Beach.” It is about getting high and spreading love in this divided world. The feel-good, DIY visual for the progressive groove shows the pair [real-life partners] sparking up and spreading kindness in a pay-it-forward sense; the reason being that “no one likes a shady beach.” The track is the second pre-release single from Dance Loud’s debut, indie album The Moment, due out June 5. The Moment was created to be listened to in full and on loop. The album can be described as “emotional dance music” offering the kind of music you can dance to and/or cry to. The first single from the album, “Hollow,” is about the good and the bad parts of the hollowness inside us all. The track is a reflection of the challenges of the real world and the emotions that come along with them. 

The DIY video for “Shady Beach” was shot in an apartment and contains fun, relatable scenes of reading stoner magazines, bathing in a tub full of flaming hot Elotes, and lighting up in the studio That 70s Show-style. The quality gradually becomes trippy and separated – as if the video itself was stoned. “Shady Beach” is all about relaxing and getting high, and the accompanying video really depicts that feeling, and draws it out.

“We feel art is a reflection of reality. With the division we are experiencing in our country right now, ‘Shady Beach’ is our message to the world to ‘brighten someone’s day because nobody likes a shady beach.’ Do whatever it takes to be a positive person and spread love vs hate,” shares Dance Loud.  “We believe the energy input into the universe you receive times 3. This video is a pay-it-forward style short story.  So even if you are naturally or nurtured “shady”, it won’t benefit anyone but it will benefit you to “pay it forward” in the long run. We start the story with Kristin getting really stoned on a foot-long joint and goes on a journey to get pizza. Instead of eating the pizza, she gives it all away to strangers, and in return, they are giving to another stranger they come across. In the end, the karma kindness comes back to her from someone who received indirect kindness from another person who received the pizza who then signs Kristin up for a raffle where she wins 100 bags of [rebranded] Flammin’ Hot Elotes chips. A small detail of the video is the Wizard of Oz book. It’s filmed in the neighborhood that the writer lived in while writing it. The video has a lot of marijuana references as a celebration that Illinois just went recreational.”

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Featured Image By: Belén Romero