Straight off his new EP BAD TASTE, rapper Jeshi shares a new video for his latest single, “30,000 FEET” featuring Celeste via Because Music. Directed by Charlie Robins at FRIEND  – who has directed videos for the likes of Naughty Boy and Eliza – the video compliments the song and his hypnotic voice.

Created in quarantine, the video begins with a fish-eye shot reminiscent of a home movie that quickly morphs into a psychedelic dream. With bold colors and trippy effects, fans immediately gravitate toward the sound of Celeste’s raw and soulful voice singing, “A place where the moon lights the sea… The sun soaks our eyes, forever is a dream… Nothing is forever.”

From there, Jeshi’s deep, captivating voice takes listeners on a journey, a trip that will trigger their own nostalgia. Going in and out of computer and phone screens, Jeshi sings, “Schemin’ through the sun lens, I been so restless, now I don’t know where my head is. Gold all in my teeth, but when I smile, I’m pretendin’. I should invoice for all the time that I’m lendin’, go and buy some more friends then.”

In the outro, Jeshi muses, “I been so selfish, I don’t know where my self is.” The mesmerizing lyrics and visuals push viewers to think about who stares back when they come face to face with the black mirror, the technology that controls our lives.“30,000 FEET” follows Jeshi’s recent singles, “COMING DOWN” and “SAME SONGS”, also off his new EP, BAD TASTE, Jeshi tells a story of how he perceives the world, the difficulty of watching his friends sell drugs, the struggle of feeling alone, and allowing the “forbidden fruit” in his hands to wreak havoc on the world.

Hailing from East London, Jeshi’s music is as unique as he is. Taking what he connects with across different genres, he joins a new generation of rappers who are changing the traditional norms of the rap world. Seamlessly blending elements of hip hop, R&B, electronic, and synth, they create a smoother mix of moments that rapidly change from quick to slow. With his hypnotic, electronic style, his raw lyrics and clever wordplay are ripe with emotion and depth in a way that differentiates him – Jeshi makes music for everyone and aims for his music to bring people together.

He started off rapping in freestyle battles in the schoolyard as a kid and went on to use the tools he had at home [a Nintendo Wii USB mic and a desktop PC] to start recording his earliest work. His first EP, Pussy Palace, came in 2016, where he started to develop his now-signature glitchy style. In 2017 he gained more traction with his EP The World’s Spinning Too Fast. He then went on to collaborate with Mura Masa, perform live on broadcast outlets such as Boiler Room and NTS, and eventually tour with slowthai. He cites his influences and inspirations as artists ranging from the Neptunes, Eminem, and Eryka Badu, to Toro y Moi and Lana Del Rey.

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