WATCH: The National Parks Drop New Single “Time” Along With A Music Video
WATCH: The National Parks Drop New Single “Time” Along With A Music Video
This track features warm acoustics, emotional hooks, and a homely video
Folk-influenced indie-pop band The National Parks unveiled their latest single “Time” from their upcoming album Wildflower, out June 19. “Time” consists of warm acoustics, twisting around electronic beats. The emotional hook calls for patience and perseverance during a difficult time, where most can relate to lately. The official video that was released alongside the song is a visual continuation of the bands’ previous single, and the albums’ title track “Wildflower.” The track is currently experiencing airplay at Triple-A and non-comm radio stations nationwide. Jeremy Prusso directed both videos, which were filmed at The National Parks’ home in Southern Utah.
“‘Time’ was one of the first songs I wrote for this album and was the first one we took to the studio to record,” shares Brady Parks from The National Parks. “In a lot of ways, ‘Time’ was a catalyst for the rest of the album and sparked us creatively. It was also a reminder for us that we all go through dark times, life is full of ups and downs and sometimes the places we want to go can seem out of reach, but we can make it through. Sometimes it just takes hard work, patience, faith, and time to make it where you want to go. We felt like this message was portrayed so well in the music video as we spent a lot of time looking for the buried treasure and when we finally found it, we weren’t going to let the moment pass us by. Life is about getting through the trials, seizing the good moments, and running with it. We know there is a lot of heartache, unrest, and confusion in the world right now, and we hope this song can be a beacon of light and a reminder to everyone that we will make it through. Better days are ahead and together we got this.”
The music video for “Time” by The National Parks opens with shots in the desert of Utah, giving off the timely sense of the wild west before the band walks into frame and the folky strums of acoustic guitar trickle in. The entirety of the video is of the four friends driving around their hometown, filming on an old hand-held camera as they make various stops at a gas station, diner, and fixing a flat on the side of the road. The video is a more intimate view into the lives of the band, giving off a homely – more familiar – feel.
The National Parks are thriving like never before on their appropriately titled independent fourth studio album Wildflower, which will follow their 2017 release Places. Scott Wiley, a long-time collaborator, mixed and produced the 15-track record, and consists of some of the band’s best songwriting of their career. The album also contains various sounds and styles, as well as a lot of emotion, developing a sound that captures the band’s essence entirely.
The National Parks recently launched a podcast called The Wildflower Podcast. Each episode is planned to highlight a song from their upcoming album, featuring extensive stories and sounds explaining how each song was written, created, and produced. Episode 1 on Wildflower is available now. The band is also utilizing TikTok by encouraging fans to share videos of a 15-second Wildflower dance they created for the popular platform and are performing various live streams amidst the national quarantine. Up next, The National Parks will be live with Ultimate Ears on their Facebook and Instagram on Wednesday, April 22nd at 12 pm PT/3 pm ET.
The band will officially celebrate the release of Wildflower this summer when they headline their own curated festival experience called Superbloom Music Festival. The first-ever event comes to life Saturday, August 15th at The OC Tanner Amphitheater at Zion National Park featuring performances from Joshua James, The Strike, Tow’rs, The Federal Empire, Ellee Duke, and Brother. Tickets are on sale now. Stay tuned for updates on the band’s upcoming tour dates.
Since emerging in 2013 with their introductory album Young, The National Parks have quietly grown into an independent phenomenon with roots embedded in blissful pop, cinematic electronics, organic orchestration, and rock energy. The Provo, UT-based band has racked up over 90 million total streams, sold-out headlining shows, toured with Andy Grammar, Peter Bjorn and John and WILD, and performed at KAABOO Del Mar, SXSW, and CMJ, while garnering praise and support from the likes of NPR, Paste, PopMatters, Relix, Atwood Magazine, Glide Magazine and Substream Magazine and comparisons to The Lumineers, Mumford & Sons, and The Head and The Heart.
